After a year in which the shaking of the pandemic caused the commercial and promotional foundations to crumble, we face an uncertain period but we cling to optimism, in the thought that all this will gradually have passed. Marketing in the catering sector both in Spain and internationally has been decimated, however those wineries that have had export markets and in turn their importers with distribution on shelves have been less affected by this situation.
It is clear that many of the ways of promoting wine internationally will have changed when, as salespeople, we can pick up the suitcase and go out to sell. We will continue traveling as much as before to promote our wines abroad, or will we apply more rationality and selection to the promotional actions we carry out?
We think that it will be a mix between the way of promoting wine before the pandemic and the learning that we have been able to capture as a result of this situation.
Within this new situation, digital marketing strategies aimed at the export of wine become a vital tool for the commercial growth of wineries.
Given the need to open new markets, it is clear that we began to develop strategies that we had not contemplated before and to look for markets that we had not previously explored.
Let's draw positive conclusions from this business revolution.